MEASURING OUT OF HOME WITHOUT ANY HASSLE
Marketers will often refer to OOH as "branding" simply because it's difficult to measure the impact this medium has over performance.
But Plick decided it was time they knew how their OOH campaigns were performing.
Download the case study to see how Plick used INCRMNTAL to measure OOH advertising, all while continuing their marketing operations across digital channels.
PLICK TACKLES OOH MEASUREMENT
Plick is an online marketplace that trades second hand and vintage clothes, shoes and accessories.
Learn what variables were taken into consideration allowing Plick to measure their OOH campaigns with a click of a button.
Short and Long term seasonality
- Utilize operational marketing changes
Used insights for future offline campaigns