---
title: Zedge Case Study
description: See how Zedge uses INCRMNTAL’s AI-powered measurement to improve efficiency and evolve their marketing to use always-on incrementality
image: https://lp.incrmntal.com/hubfs/zedge%20hero.webp
---

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![zedge](https://lp.incrmntal.com/hs-fs/hubfs/zedge.png?width=252&height=35&name=zedge.png "zedge")

CASE STUDY

**How INCRMNTAL Enabled Zedge to See Through the Attribution Fog **

![intro ](https://lp.incrmntal.com/hs-fs/hubfs/icon-intro.png?width=34&height=36&name=icon-intro.png)  
**Introduction -** Zedge is a top mobile personalization marketplace offering UGC and premium content like ringtones, wallpapers, and AI tools. Despite 700M+ installs, it struggled to measure the real impact of paid marketing.

![challeng ](https://lp.incrmntal.com/hs-fs/hubfs/icon-challenge.png?width=30&height=27&name=icon-challenge.png)  
**Challenge -** Traditional attribution misled Zedge. They needed a tracking-free, privacy-safe solution to reveal paid marketing’s true, causal impact—without cookies, user tracking, or oversimplified last-touch models.

![solution](https://lp.incrmntal.com/hs-fs/hubfs/icon-solution.png?width=28&height=30&name=icon-solution.png)**Solution -** INCRMNTAL revealed each channel’s true impact, helping Zedge optimize placements, avoid organic cannibalization, and focus on what actually drove growth—with clear, unbiased, incremental performance insights.

![zedge hero](https://lp.incrmntal.com/hs-fs/hubfs/zedge%20hero.webp?width=592&name=zedge%20hero.webp "zedge hero")

[Download the Case Study](https://incrmntal-website.s3.amazonaws.com/INCRMNTAL_Case_Study_Zedge_ac22d89ead.pdf?updated_at=2025-05-04T12:53:27.159Z)

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