How INCRMNTAL Enabled Zedge to See Through the Attribution Fog
Introduction - Zedge is a top mobile personalization marketplace offering UGC and premium content like ringtones, wallpapers, and AI tools. Despite 700M+ installs, it struggled to measure the real impact of paid marketing.
Challenge - Traditional attribution misled Zedge. They needed a tracking-free, privacy-safe solution to reveal paid marketing’s true, causal impact—without cookies, user tracking, or oversimplified last-touch models.
Solution - INCRMNTAL revealed each channel’s true impact, helping Zedge optimize placements, avoid organic cannibalization, and focus on what actually drove growth—with clear, unbiased, incremental performance insights.
