Users have been pretty shocked in the past few years, learning how data was being used and shared freely amongst platforms. Topics like Anonymous Targeting and Political Interference were painted using the same brush.

Advertising in Post Identifier world is not new. Advertisers have known little about their audiences when using offline mediums for over a hundred years. User identification was always on borrowed time.

We as an industry just “enjoyed” two decades where no one really questioned what was happening. Now, that is changing.

Change is the only constant in our world.

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Measurement In A Post Identifier World