Free Whitepaper:

Creating a Synthetic Ground Truth to Measure Marketing Performance

(When the ground isn't flat)

In this free guide, you’ll learn:

	Why Ground Truth experiments are not reliable
	How causal inference can be used for marketing measurement
	Using synthetic data for measurement

“We wanted to find a way to measure the value of marketing activities without the need to run controlled experiments”

Moti Tal, CTO & Co-Founder, INCRMNTAL

INCRMNTAL, 2021