Free Whitepaper:

Creating a Synthetic Ground Truth to Measure Marketing Performance

(When the ground isn't flat)


In this free guide, you’ll learn:

Why Ground Truth experiments are not reliable 

How causal inference can be used for marketing measurement

   Using synthetic data for measurement 
“We wanted to find a way to measure the value of marketing activities without the need to run controlled experiments

Moti Tal, CTO & Co-Founder, INCRMNTAL

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