How a Travel Super App Optimized Its Marketing Spend with INCRMNTAL
Introduction - A leader in the travel industry, faced the daunting task of reducing its ad spend by $6 million per month, while minimizing the impact on sales performance.
Challenge - This travel super app needed to determine the optimal times and channels for reducing ad spend to achieve its financial goals without sacrificing sales performance.
Solution - During a period of four months, this Travel Super App optimized its marketing mix across 10 channels and 3 platforms.The result was a dramatic reduction in ad spend from +$8 million per month to just under $2 million!
