How StarBerry elevated its marketing impact with INCRMNTAL
Introduction - StarBerry Games, an acclaimed mobile game studio in Berlin, faced the challenge of navigating the limitations of click-based attribution in the dynamic world of mobile gaming.
Challenge - The complexity of advertising impact, especially on Android devices with limited user-level data, required a more sophisticated approach.
Solution -By shifting the focus from matching clicks to installs to measuring overall VALUE, StarBerry gained the ability to make informed decisions, preventing misallocations based on incomplete attribution data.
