Self.inc's journey to efficient budget allocation with INCRMNTAL
Introduction - Self.inc, a fintech company dedicated to empowering individuals in building credit and savings, embraced INCRMNTAL as a crucial decision-making tool.
Challenge - Self faced the challenge of accurately understanding the true value of its marketing spend.
Solution -INCRMNTAL seamlessly integrated into Self's decision-making processes. By connecting INCRMNTAL measurements with its internal dataset, Self gained the ability to analyze incrementality alongside other measurement tools.
