Moshi Kids started using INCRMNTAL to measure the true value of their marketing activities. Revealing opportunities that would have
otherwise be missed, if they had relied on legacy attribution methods.
Kids apps endured the most strict privacy regulations for several years, forcing these players to adapt their entire marketing strategy without relying on user-level data.
Learn about how Moshi Kids is utilizing INCRMNTAL to measure the true value of their marketing activities without needing to rely on IDFAs or "Probabilistic Attribution" (which is just a fancy word for Fingerprinting....)