INCRMNTAL Explorer aids major Fintech company in budget optimization: Keeping the same budget, while improving KPIs by 30%
Introduction - This major Fintech company operates on various platforms (Mobile, Web) and invests heavily in offline and out-of-home (OOH) channels, boasting over 35 million registered users worldwide.
Challenge - With diverse platforms, changing privacy laws, and global marketing strategies, evaluating marketing's true worth is tough. Budgeting is now complex.
Solution - Using INCRMNTAL's Explorer tool, the advertiser merged all marketing data, offline and online, for a full performance view, quickly understanding each channel's impact on top KPIs.
