INCRMNTAL provides
Always-On Incrementality Measurement
Introduction -Lingokids is an English learning app for kids used by more than 40 million families around the world.
Challenge - While Lingokids had successfully developed a revenue prediction model for long-term forecasts using early engagement indicators, the absence of user-level data posed challenges in its advertising measurement.
Solution -INCRMNTAL provided Lingokids with a breakthrough solution, enabling measurement of marketing value without the need for experiments or user-level data.
