Holy Water's journey to 20% growth with INCRMNTAL
Introduction - Holy Water created a platform for writers to share their interactive stories and books with millions of users. It owns the rights to more than 500 of books and scripts IPs and has published hit content apps like Passion and My Fantasy, which tops the interactive stories charts on iOS.
Challenge - Apple's ATT made user-based attribution unreliable, skewing iOS cost per install data and complicating budget decisions.
Solution -INCRMNTAL transformed Holy Water by providing bi-weekly incrementality insights, enabling analysis and validation of marketing decisions like budget changes and campaign launches. Its machine learning features supported internal research, leading to informed decisions and a 20% increase in gross profit.
