Beyond clicks and impressions: GameHouse's Journey to True Marketing Impact with INCRMNTAL
Introduction - GameHouse, a pioneer in developing story-driven games, faced challenges common among gaming companies in the era of App Tracking Transparency (ATT).
Challenge - User-based attribution, once a reliable metric for assessing performance marketing, faltered post-ATT. GameHouse encountered inaccuracies in reporting, with an example showing attribution capturing less than 15% of the actual incremental value. This prompted the need for a more robust
measurement approach.
Solution -INCRMNTAL emerged as the winning solution for GameHouse. By switching to incrementality measurement, the games developer was able to measure the true value of its marketing, beyond impressions and clicks.
