How FREENOW Reduced CPA by 19% with INCRMNTAL
Europe’s leading multi-mobility platform optimized their marketing spend and unlocked measurable incremental growth using INCRMNTAL’s always-on measurement platform.
Introduction - FREENOW by Lyft is a European taxi app offering on-demand access to taxis, e-scooters, and car-sharing across major cities.
Challenge - FREENOW’s internal teams were highly advanced in modeling and incrementality testing, but they lacked real-time visibility into diminishing returns, seasonal fluctuations, and channel-level impact.
Solution - By integrating INCRMNTAL’s platform, FREENOW gained campaign-level incremental and marginal performance insights across all channels. 
