Unlocking Growth: Fingersoft's Rapid Marketing Decisions with Actionable Insights by INCRMNTAL
Introduction - Fingersoft, founded in 2012, is a leading Finnish game developer known for Hill Climb Racing and Hill Climb Racing 2.
Challenge - As a game studio, it’s challenging to identify what truly impacts marketing effectiveness and performance. Privacy changes and iOS limitations have made it harder to determine key factors, complicating budget allocation decisions.
Solution - INCRMNTAL’s Actionable Insights uses AI to automatically generate marketing recommendations. Fingersoft quickly identified which campaigns to scale or cut, making swift, data-driven decisions without slow validation methods.
