Cross-Platform Marketing should be the go-to strategy for all brands... Yet, we have been hearing some interesting stories of why Out Of Home (OOH) or Connected TV (CTV), or Influencer marketing isn't the right channel for them without advertisers actually dedicating much time or thought to the process.
The story often sounds like this: so I tried X but I saw no results". And then the follow-up question we ask is what were the results, and instead of a clear answer it often ends in "we don't know how to measure non-performance campaigns" or "it was just a branding campaign" or worse well "we really don't know!"
So we thought it was our duty to dig a little deeper and look into what a successful cross-platform marketing strategy should look like and more importantly how do you know if it's helping you reach your KPI: How do you measure the success of a full cross-platform marketing strategy?
As an added bonus we will throw in a step-by-step checklist that you can use to ace this strategy and more importantly truly understand the value that it brings.
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