Decoding Holiday Impact: Bolt's Success with
INCRMNTAL
Introduction - Bolt, the European super-app revolutionizing urban mobility, aims to transform cities for people by emphasizing shared mobility alternatives.
Challenge - Key acquisition metrics, including installs and first orders, are significantly influenced by external elements like weather, public transport strikes, traffic, and holidays.
The challenge lay in deciphering the contribution of marketing efforts amid various external factors, particularly during events like New Year's Eve.
Solution -Bolt turned to INCRMNTAL to gain comprehensive insights into the incremental impact of external factors, especially during holidays. The
platform allowed Bolt to understand the nuanced influence of events like New Year's Eve on their metrics.
