---
title: AutoScout24 Case Study
---

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CASE STUDY

**INCRMNTAL enables  
AutoScout24 to conduct  
measurements without  
relying on cookies**

![intro ](https://lp.incrmntal.com/hs-fs/hubfs/icon-intro.png?width=127&height=131&name=icon-intro.png)  
**Introduction -** AutoScout24 is the largest pan-European online car market with more than 2 million car listings and around 30 million users per month. 

![challeng ](https://lp.incrmntal.com/hs-fs/hubfs/icon-challenge.png?width=118&height=108&name=icon-challenge.png)

**Challenge -** AutoScout24 has been utilizing INCRMNTAL since October 2022, as the deprecation of cookies has been interfering with its ability to rely on last touch attribution. 

![solution](https://lp.incrmntal.com/hs-fs/hubfs/icon-solution.png?width=122&height=130&name=icon-solution.png)

**Solution -** INCRMNTAL allowed AutoScout24 to go beyond the cookie and beyond the click, by measuring the true incremental value gained or lost by marketing changes. 

![Asset 1Icon 1](https://lp.incrmntal.com/hubfs/Asset%201Icon%201.png "Asset 1Icon 1")

# Value Unlocked

Cookieless measurement

Granular TV campaign measurement

Smart allocation of marketing budgets

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