CASE STUDY

INCRMNTAL enables
AutoScout24 to conduct
measurements without
relying on cookies

Introduction - AutoScout24 is the largest pan-European online car market with more than 2 million car listings and around 30 million users per month. 

Challenge - AutoScout24 has been utilizing INCRMNTAL since October 2022, as the deprecation of cookies has been interfering with its ability to rely on last touch attribution. 

Solution - INCRMNTAL allowed AutoScout24 to go beyond the cookie and beyond the click, by measuring the true incremental value gained or lost by marketing changes.